How we started

Every start-up is hard so in the beginning the selling was concentrated on some internet Toyota boards. He organised twice a year goupbuys - one to a big Toyota meeting and the other directed on Christmas. There weren't much bulbs in stock, because everything limited itself more or less to those groupbuys. The first pictures who showed the difference between the products went online 2002 on the private Homepage of the initiator ( at this time www.speedster.net). They got extremly positive reactions.

Around autumn 2002 we had to change our distributor, because to many bulbs of a big groupbuy were defective (against 20%). After this change the failure rate got very low, and still is (1-2%). Now the products were recommended more and more in 2002-2003 and were known in hole Europe. In Autumn 2004 a manufacturer out of South Korea named Biolight Ltd. launched a new Product -> Biolight Superwhite.

Biolight – a well known brand, we already tested early 2002. But at that time the bulb colour was not cold enough. This changed with the new product line "Superwhite". Those bulbs are even brighter than the ones from Eurolite. The essential advantage the new product was the certification (E13) - they are street legal. A big difference to Eurolite who wasn't.

The business was growing and the demand of the groupbuys increased a lot. It was needful to have the Products in stock. Investors were found in a very short time and the stock was bought up in a little while. The only missing part was a representative brand. It had to be a universal name, as we sold products from different producers. Finally we created the brand www.xenonlook.com

The reason for the .com address came from the fact that the lamps where spread from Switzerland to Germany, Austria, Italy, France, Sweden, England, Luxembourg and Czechia.